Shanghai grand opening event

Piazza Sempione inaugurated its new store in Shanghai, China, with a grand opening event and fashion show. The store is located in the prestigious Citic Square mall in Nanjing road, favorite luxury shopping destination in the city.

Following the traditional “ribbon cutting” ceremony guests were treated to a fashion show of both the Spring Summer 2012 and exclusive 20th Anniversary Capsule Collection, characterized by a refined elegance and sophisticated allure: soft silhouettes with defined shapes, juxtapositions of jackets and shirts and a soft color palette with additions of white and strong black and white prints.

During the week the event was accompanied by an artistic display in which images and brief texts presented the DNA of the Piazza Sempione brand: excellence, tradition, modernity and timeless sophisticated elegance.